Advertisement Design & Strategy
Contributed to $500K+ in total revenue across two quarters by leading design and content strategy within a cross-functional marketing team.
Stonefire® Advertisement Strategies
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Gif Strategy
I wanted to incorporate movement into our ad strategy. Html5 files are too large for many publishers, as are gifs more than 3-4 frames long. The solution was a 3-4 frame gif that allowed subtle movement of the food to catch the viewers attention.
The outcome? One of the top performing ads.
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Meta Carousel Strategy
Carousels are performing well across Meta! Knowing this, I created a carousel of recipes across dayparts using the various products in the Stonefire® portfolio. This is because chefs have a hard time integrating naan and flatbread across their menus. I wanted to help solve a problem, which meta tends to reward.
The outcome? A top performer.
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Campaign Designs
Using the brand campaign strategy, I created a variety of ad sizes using the same content elements throughout for a cohesive look and feel across advertisement platforms.
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Portfolio Advertisement
ACE Bakery®
Campaign Creation
Brief: Create a campaign story and designs mocked up for the Foodservice ACE Bakery® advertisements.
Strategy: A focus on the versatility of the products. Showing how artisan breads elevate every menu, every time of year. Seasons carry their own colour story, recipe applications, and product spotlights. Campaign colours represent ACE® core retail packaging. Texture represents ACE® paper backed logo and paper baguette packaging. Simplicity at its core to highlight the bread.
Outcome: The new design provided a refresh for customers every season, gaining new attention on the advertisements for a higher click rate and more social media impressions.
ACE Bakery® Advertisement Strategies
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Gif Strategy
I wanted to incorporate movement into our ad strategy. Html5 files are too large for many publishers, as are gifs more than 3 frames long. The solution was a 3 frame gif that allowed blinking text on a button to catch the viewers attention.
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Meta Carousel Strategy
Carousels are performing well across Meta! Knowing this, I created a carousel of recipes across dayparts using the various products in the Stonefire® portfolio. This is because chefs need some creative inspiration, and meta platforms are one of the main sources they tend to pull from.
The outcome? A top performer.
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Campaign Designs
Using the brand campaign strategy, I created a variety of ad sizes using the same content elements throughout for a cohesive look and feel across advertisement platforms.
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Portfolio Advertisement
Integrated eBlasts
Utilizing MailChimp, I created many eblast advertisements and launch materials for brand awareness and trial, reaching 100k+ viewers in the span of two sales quarters.
My strategy? To solve the audience’s problems, touch on industry trends, and bring awareness to product capability.
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