Social Media Strategy & Content Designer.
Driving measurable pipeline and revenue through cross-channel content strategy, performance creative, and community growth.
Outcomes Backed by Expertise
Revenue co-generated across 2 sales quarters via integrated ad campaigns
$500k+
Direct performance on paid channels ($20K spend → $41.3K realized sales)
206% ROI
Growth in total cross-platform impressions across brand & partner accounts
+68%
2x
Increase in qualified web leads driven by content and creative strategy
Paid Social & Performance Creative.
The Strategy: Partnered with media buyers to design and produce high-converting Meta "dark ads" aligned with paid acquisition goals.
Creative Output: Developed fast-paced recipe-building short-form videos and static visual assets tailored for feed and stories placements.
Result: Millions of impressions and contribution towards ROI.
Organic Growth & Affiliate Management.
The Strategy: Built two LinkedIn affiliate brand pages from the ground up to expand top-of-funnel reach and brand authority.
Execution: Handled end-to-end account setup, visual branding, and ongoing content strategy over a 12-month period.
Result: Grew both communities to 500+ followers each within year one, establishing a recurring source of qualified organic traffic. The organic engagement rate? Averaging 5.6% - which is above the 2.1% B2B LinkedIn average!
Collaborative & Data Driven
Content & Visual Design: Meta Dark Ads, Short-Form Video Editing, Static Graphics, Brand Assets.
Strategy & Operations: Paid/Organic Alignment, Copywriting, Content Planning, Account Setup.
Collaboration: Working within a cross-functional marketing team to co-drive revenue and lead generation by utilizing data-driven insights.